Summer Hotel Promotions
Summer season is here. This is the time everyone pack their bags and trot off to known and unknown places. This is the time they really want to chill out. This is the time tourist traffic builds up and the service industries such as hotels, restaurants etc start looking up.
However, due to the recession and the economic downturn, this year, hotels are not that confident of great consumer traffic. This means that there will be reduced traffic and hotels really have to sweat it out to fill their occupancy levels and be profitable.
A number of hotels have come up with summer promotions. A number of hotel rewards free cash cards. The choice hotels free cash promo is expected this year to draw good levels of traffic into the hotel. There are hotels which have announced, for example, a $50 free cash card for a 3 different stays in the hotel. They have gone on to educate the consumers on what all that $50 can buy for them : it can buy a dinner, it can buy them some gas and so on.
How long can the industries run on promotion alone? And even these promotions, how much of these promotions can bring in great consumer traffic? All that remains to be seen. What is clear is that the hotel summer promotions are here to stay for some time. What is also clear is that the hotels believe that a $50 free cash card has also become very very valuable for the consumers.
